McDonald's McCafe Sundance Film Festival Drawings

Under the direction of Brent Watts at Struck SLC, I was asked to create some quick sketches of characters to be used in the interior graphics of a pop-up McDonald's location in Park City, Utah for the Sundance Film Festival. Here is a small sample of the 25 or so sketches I created during those two days. All design work by Sarah Martin.

Under the direction of Brent Watts at Struck SLC, I was asked to create some quick sketches of characters to be used in the interior graphics of a pop-up McDonald's location in Park City, Utah for the Sundance Film Festival. To get what I felt was the right feel took some experimentation; and ultimately, I used my left-hand (I'm right-handed) to give them a more naiive feel. Drawn with Sharpee markers with scanned Photoshop textures. Here is a small sample of the 25 or so sketches I created during those two days. All design work by Sarah Martin.
McCafe Interior shot. Courtesy of Struck SLC
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