Under the direction of Brent Watts at Struck SLC I was asked to create branding and some basic colatteral for the 2013 Grand America Hotel Holiday Window Stroll. Brent wanted to create something that felt like it came straight out of Santa's Workshop circa the early 1900's, but without feeling old-fashioned. I was asked to create a couple of Santa Clause monograms, and other elements to be used on everything from chocolates, to the window displays themselves.
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