![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/79984019-dae2-43fe-ad13-b548a254354e_rw_3840.jpg?h=ef5c5416771ad29e494fa171fd721d30)
North Pole Industries
This was just a fun, small project a couple years ago for a friend and colleague. I'm not sure if these got used, or if so, how — but they were fun to work on. The typography is modified letterforms based on a few fonts from the Heritage Type Foundry, as well as some other typefaces that were also modified (adding swashes, decoration, etc).
Creative Director: Brent Watts
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Client: Brent Watts
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/fa0a88cd-7b35-4664-9a78-007b9c991718_rw_3840.jpg?h=ed565a7a2bf6fd87373a7b8eacf8e6aa)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/29ba2fa7-e6b3-4a68-8643-a8a200595255_rw_3840.jpg?h=a529bce71d87608145ea98ae5fa958c6)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/4ba6ac99-73ba-4b33-b367-3168db152472_rw_1920.jpg?h=a12bb4a02ce4382f31fb70652e04607c)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/aa47e3d4-edcd-4ecf-a7d5-fd8f4040df85_rw_3840.jpg?h=eedf0784ff47c706a3bfdca9ad09c326)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/005b6f65-4ad0-4c67-a37d-0c2d1254af38_rw_3840.jpg?h=a7bcca44135d77b7fd25555dd0cd82e5)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/1d610e48-3ba9-410c-8cf3-a7193f8177fe_rw_3840.jpg?h=0db1fcc1ab4402bdb06b72afcc38ef34)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/7b61ba1c-c4a5-4f51-bc41-5aed4db56c49_rw_3840.jpg?h=11286a429fb6b70dd4db482162742a4e)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/8507c163-fd7f-4597-bab9-2c38447fd129_rw_3840.jpg?h=f32b787ca31752274ea8fed9a0f7e398)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/560044e5-4052-4a26-b444-02dd1be0b5ff_rw_3840.jpg?h=6e1568dff234d6e5f29a74969edd759a)
![](https://cdn.myportfolio.com/917f6d3c515079e48da4d0c714d0cfde/71889b5f-b0d5-471f-82b6-586d94359a95_rw_3840.jpg?h=353895f8c5c12e59c4d63b222bc82360)