SXSW 2020 — AKA, the SXSW that never was
Back in 2019, Mattson Creative was asked to be the 2020 "Big Bag" artist for SXSW. Ty Mattson asked me to create the artwork, so I had the opportunity to create the Big Bag art, as well as additional artwork for tee shirts, and a poster (including a color variant or two, though I'm not sure if those are available for sale). Ty's original request was to have me create something that felt evocative of a 60's era worlds fair, while feeling modern.
Of course none of us could have know that South-by-Southwest 2020 would go down in history as "the one that never was". But despite that, it was still an honor and a privilege to make a little art. Shirts and posters can be purchased on the SXSW web site, sxsw.com and at least for the time-being, it looks like the bags come free with purchases, while supplies last.
Client: SXSW | Creative Director: Ty Mattson | Design / Illustration: Russ Gray
After completing the bag artwork, South by Southwest requested we design posters and shirts. SXSW also wanted color alternates for the posters, and in the end they printed 2 versions — the original yellow, and the pink. Posters were printed by Vahalla Studios.
